I use the strap almost daily, along with two others from Ernie ball, and I've gotta say that it is near perfect.
The embroidery is beatiful and goes well with my dark red SG. It's very thick too, making it feel more premium and not dig into your shoulders as much as the cheaper alternatives do. Only downside, that's only applicable for in the hot summer and/or on stage, would be the rough edge. But it's barely noticable if you keep your shirt on xD.
Furthermore, the leather ends haven't shown any signs of wear or splitting, but it hasn't been in use for very long time (~6 months) so who knows :P
Allround, very good strap, and with the amount of different designs they have you'll be bound to find something nice to accent your guitar/bass!
